Scope and Contents Correspondence. Mr. Pfeiffer's association with the American West began as a Vice-President and General Manager for Lane Book Company. Later, when the American West Publishing Company was formed, Mr. Pfeiffer became the publisher. Because the editorial offices were located in Salt Lake City and the production-distribution was handled in California these letters contain a solid core of information about the internal co-operation and conflict in magazine...

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Correspondence. Letters asking for the advertising policy or rates for the American West, which carried no advertisements.

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Pamphlets, folders, correspondence to promote subscription sales of the magazine.

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Correspondence and information about limited edition books offered to American West subscribers.

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Correspondence.

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Correspondence. Includes letters seeking monetary support for publication, and letters sent out for the University of Utah announcing their sponsorship and seeking subscriptions.

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Press clippings, press releases and notices.

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Introductory letters and letters asking for books to be used for reviewing in the American West magazine.

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Correspondence and lists of those institutions whose subscriptions entitle them to be listed as sponsors in the magazine.

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Gift subscriptions, subscription forms and reminders, cancellation and renewal correspondence, subscription lists and quarterly subscription reports.